It’s Much
More Than a Name

There isn’t a day that goes by in today’s business world that you don’t hear someone refer to “branding.” A brand is a collection of feelings toward an economic producer or idea; more specifically, it refers to the concrete symbols for those feelings, such as a name and design scheme. Feelings are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, which are developed to represent implicit values, ideas, and even personality.

Through a proprietary process, we can develop a position in the marketplace and then reinforce it in the most meaningful way to your target customer. We take the double talk and jargon out of branding and illustrate the importance of what a brand means to the bottom line.