Press and Media Relations
Avoidance or Opportunity?

There is an old media joke that begins – “You know you are having a bad day when first thing in the morning there is a knock at the door and it’s Mike Wallace.” In all seriousness, any business owner can have a crisis that may make the news, but normally a visit from the press is a fantastic opportunity to raise your company’s awareness in your market or identify you as an expert in your field.

 

Media can be a tremendous asset to any business owner by providing credibility, gaining awareness or mitigating a crisis.

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