Press and Media Relations – Avoidance or Opportunity?
There is an old media joke that begins – “You know you are having a bad day when first thing in the morning there is a knock at the door and it’s Mike Wallace.” In all seriousness, any business owner can have a crisis that may make the news, but normally a visit from the press is a fantastic opportunity to raise your company’s awareness in your market or identify you as an expert in your field. Media can be a tremendous asset to any business owner by providing credibility, gaining awareness or mitigating a crisis.
Do you know the following?
- Know who to contact when you have a story that helps your business?
- How to treat a newspaper reporter differently than a TV or radio newsperson?
- What to wear in a TV interview?
- What are the alternatives to “No comment.”?
If not, take the quick course for just $19.95. Download this valuable white paper that will take you step-by-step through handling media of all types.