You Need A Plan

Prism strategic planningWould you ever get in your car and drive to some place you have never been, don’t know anything about or even know where to begin? Add to that you are under a time pressure and paying hard earned money to get to your destination? This is the beginning of failure for many businesses because they jump into areas they don’t fully understand or worse plan as they go and are not as effective or cost efficient as they could have been.

A plan is truly not a plan unless it is written down and carefully mapped out. There are key principles in strategic planning that must happen if any business is going to succeed. These elements including understanding your brand, what goes into a powerful brand, correct positioning and how to ensure you are consistent with key messages.

Learn how to recognize, evaluate, develop and maximize your organization:

  • Basic Elements of A Plan
  • How To Gain the Right Message
  • Simple Budgeting Tools
  •  Key Elements of Positioning
  •  Metrics of Any Good Plan

You will learn the process on how to develop a position in the marketplace and then reinforce it in the most meaningful way to your target customer. This module takes the double talk and jargon out of branding and illustrates the importance of what a brand means to your bottom line.

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